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Cassie Cornell

Dynamic digital strategist with 9+ years of experience in multi-channel marketing, driving innovative solutions that blend creative thinking with data-driven analysis. Proven expertise in expanding brand awareness, optimizing conversion rates, and enhancing customer engagement. Skilled in managing multi-departmental projects that improved operational efficiency by 30% and fostering cross-functional collaboration. Extensive experience in leveraging SEO, and automation to create intelligent marketing campaigns that maximize ROI. Passionate about aligning organizational goals with audience needs to build stronger brand connections and deliver impactful results.

RESUME

Expertise

Marketing Management • Digital Strategy • Leadership 

Graphic Design • Web Design

Experience

May 2019 - December 2024

Assistant Vice President, 

Digital Strategy & Professional Development Strategy,

Community Bankers Association of Georgia

  • Promoted to Assistant Vice President after demonstrating strong leadership skills and consistently exceeding performance expectations.

  • Implemented email automation workflows using MailChimp, refining customer segmentation and expanding open rates by 25% and click-through rates by 15%.

  • Directed data-informed campaigns that enhanced brand positioning, growing event registrations by 25% and converting 60% of attendees into recurring participants.

  • Produced 20+ branded graphics, 200+ photos, and 10+ promotional videos annually, ensuring consistent storytelling across digital and print platforms.

  • Developed multi-channel marketing strategies that resulted in a 30% YOY growth in audience engagement.

  • Redesigned websites using Novi AMS and custom HTML/CSS, raising traffic by 40% and reducing bounce rates by 25%.

  • Proposed and led projects that exceeded estimated ROI by 20%, impacting operations across 4 departments, streamlining workflows, and contributing to a 30% increase in organizational efficiency.

May 2017 - May 2019

Marketing Specialist,

Community Bankers Association of Georgia

  • Developed and executed 50+ digital marketing campaigns, achieving a 15% boost in engagement across social media and email platforms.

  • Conducted extensive SEO keyword research and optimized 30+ pages, strengthening organic traffic by 15%.

  • Produced 60+ marketing materials, including graphics and videos, that elevated the brand driving a 25% increase in audience engagement.

  • Executed targeted outreach strategies, increasing event attendance by 20% and generating $10,000+ in additional revenue.

  • Implemented 15+ website updates in collaboration with team members, improving navigation and reducing bounce rates by 10%.

November 2016 - May 2017

Digital Marketing Specialist, Conklin Marketing Consulting

  • Analyzed campaign data with Google Analytics, leading to a 20% improvement in reach and a 12% boost in overall campaign effectiveness.

  • Designed 30+ engaging visuals using Adobe Creative Suite, directly supporting client campaigns and enhancing brand visibility by 25%.

  • Performed competitive analysis and optimized 10+ web pages, accelerating search engine visibility by 40% and attracting 5,000 new visitors.

  • Developed social media strategies that grew followers by 35% and expand engagement by 20%, aligning content with brand objectives.

March 2014 - November 2016

Marketing Coordinator,

Skyline Seven Real Estate

  • Built the marketing department from the ground up, establishing foundational processes and strategies that elevating brand visibility by 30%.

  • Executed 25+ multi-platform campaigns, achieving cohesive messaging across SEO, email, and social media, and lifting overall engagement by 20%.

  • Generated detailed reports for 15+ campaigns, enabling data-driven adjustments that advancing ROI by 18%.

  • Designed and optimized 2 websites using WordPress, enhancing functionality and elevating user experience scores by 20%.

  • Introduced lead generation strategies that attracted high-value clients and contributed to a 25% rise in annual revenue.

SKILLS

CMS & CRM Platforms

  • Content Management Systems: Personify, Novi AMS, MemberClicks, SharePoint, WordPress

  • CRM Platforms: Personify, SmartSheet, MailChimp

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Web Design & Management

  • Platforms: WordPress, Wix, SquareSpace, Novi AMS

  • Languages: HTML, CSS

 

Social Media Management

  • Platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube, TikTok

  • Tools: Meta Business Suite, Buffer, Hootsuite, Canva

Creative Media Production

  • Adobe CC: Photoshop, Illustrator, InDesign, Premiere Pro, After Effects

  • Video Production, Event Photography, Graphic Design, CapCut

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App Development

  • Platforms: Guidebook, MobileUp, OneCause

Digital Marketing & Analytics

  • Multi-Channel Campaign Management (Email, Social Media, SEO)

  • Automation Tools for Marketing: Mailchimp, Constant Contact, Buffer, Hootsuite, Zapier

  • Analytics Platforms: Google Analytics, SEMRUSH

 

Leadership & Project Management

  • Team Leadership and Development

  • Tools: SmartSheet, Microsoft Teams, SharePoint

certifications

Artificial Intelligence for Marketing 

LinkedIn - Issued Feb. 2024

Digital Marketing Certification 

HubSmart Academy - Issued Feb. 2024

Leading a Marketing Team

LinkedIn - Issued July 2024

Education

University of North Florida

Bachelor of Fine Arts (BFA) 

Major: Photography

Jacksonville, Florida

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